Examlex
The Modigliani and Miller (MM)articles implicitly assumed,among other things,that outside stockholders have the same information about a firm's future prospects as its managers.That was called "symmetric information," and it is questionable.The introduction of "asymmetric information" led to the development of the "signaling" theory of capital structure,which postulated that firms are reluctant to issue new stock because investors will interpret such an act as a signal that the firm's managers are worried about its future.Other actions give off different signals,and the end result is that capital structure is affected by managers' perceptions about how their financing decisions will affect investors' views of the firm and thus its value.
Critical Marketing
An approach to marketing that critically examines its practice, industry norms, and the broader impact of marketing activities on society and culture.
Digitized
The process of converting information into a digital format, enabling easier access, distribution, and manipulation of data.
Omnichannel Distribution
A marketing approach that provides customers with a seamlessly integrated shopping experience, combining various channels like online, in-store, and mobile.
Push and Pull Strategy
Marketing techniques where a "push" strategy is used to take the product to the consumer (via distribution channels), and a "pull" strategy motivates consumers to actively seek out the product.
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