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Global Marketing Strategy
A marketing approach that considers global operational differences, similarities, and opportunities in planning marketing activities.
International Trade Agreement
A treaty or accord between countries that governs the rules and guidelines for trade between the signatories.
Supply Chain
The entire process of making and selling commercial goods, including raw material gathering, manufacture, distribution, and sale.
Target Markets
Specific groups of potential customers towards which a business directs its marketing efforts and products.
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