Sometimes Direct Instruction Is an Appropriate Response

question 21

True/False

Sometimes direct instruction is an appropriate response.

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Definitions:

Price-insensitive Customers

Consumers who are less affected by price changes and more focused on other factors such as quality, brand loyalty, or unique features.

Prestige Pricing

A pricing strategy where prices are set higher than average to suggest status, exclusivity, and high quality.

Status-conscious Consumers

Individuals who make purchasing decisions based on the social status or prestige associated with a product or brand.

Penetration Pricing

A marketing strategy involving setting a low price for a new product to attract customers and gain market share quickly.