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According to your book, people are more open to having an intercultural friend if they had been involved with people from other cultures in the past
Institutional Markets
Markets where transactions occur between institutions such as businesses, governments, and non-profits, rather than between a business and individual consumer.
Finished Goods
Products that have completed the manufacturing process and are ready to be sold to customers.
Consumer Buying Process
The stages a consumer goes through when deciding to purchase a product, typically including need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Situational Influences
Factors present in a specific situation that can affect consumers' purchasing behavior, including physical environment, social environment, and time.
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