The Major Advantage Ousing Fixed-Alternative Questions in an Audience-Analysis Questionnaire

question 104

Multiple Choice

The major advantage ousing fixed-alternative questions in an audience-analysis questionnaire is that they

• A) enhance the credibility of the questionnaire.
• B) get below the surface of respondents' beliefs.
• C) produce clear, unambiguous answers.
• D) give respondents maximum leeway in answering.
• E) require that respondents give truthful answers.

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Definitions:

Addressing Racism

A process or set of actions aimed at confronting and eliminating racism, discrimination, and prejudice based on race.

Black Filmmaker

A term referring to film directors, producers, and writers who are of African descent, often emphasizing narratives, experiences, and perspectives unique to the African American or wider African diaspora community.

Spike Lee

An American film director, producer, screenwriter, and actor known for his films that deal with controversial social and political issues.

Do The Right Thing

A film directed by Spike Lee in 1989 that explores racial tensions in a Brooklyn neighborhood on the hottest day of the year.