Iyou Were Constructing an Audience-Analysis Questionnaire and Wanted to Learn

question 79

Multiple Choice

Iyou were constructing an audience-analysis questionnaire and wanted to learn how many oyour listeners believe in extraterrestrial life, which othe following would be the best kind oquestion to ask?

• A) leading question
• B) opinion question
• C) fixed-alternative question
• D) open-ended question
• E) scale question

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Definitions:

Bottom-up Processing

An approach to understanding information that starts with the smallest or simplest elements and builds up to a comprehensive perspective.

Mechanoreception

The physiological process by which organisms detect mechanical changes in the environment, such as pressure, touch, and sound.

Bottom-up Processing

A way of processing information in which perception starts with the input of sensory data and builds up to the formation of a conceptual understanding.

Mechanoreception

The sensory modality that enables organisms to detect mechanical forces and changes in pressure across a variety of different senses.