If You Were Constructing an Audience-Analysis Questionnaire and Wanted to Learn

question 76

Multiple Choice

If you were constructing an audience-analysis questionnaire and wanted to learn why some ofyour listeners do not fasten their seatbelts every time they ride in a motor vehicle, which othe following would be the best kind of question to ask?

• A) scale question
• B) leading question
• C) fixed-alternative question
• D) demographic question
• E) open-ended question

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Definitions:

Experimental Study

A research method where the researcher manipulates one variable to determine if it causes a change in another variable.

Observational Study

A study where the researcher observes and records data without influencing the outcomes.

Self-Administered Survey

A data collection method where respondents fill out the questionnaire on their own, without the direct assistance of a researcher.

Demographic Variables

Characteristics of populations used in social science research, such as age, gender, income level, marital status, ethnicity, and education level.