When Making Up an Audience-Analysis Questionnaire, You Should Use __________

question 44

Multiple Choice

When making up an audience-analysis questionnaire, you should use __________ questions to get at the strength oa respondent's attitudes or feelings.

• A) scale
• B) fixed-alternative
• C) leading
• D) open-ended
• E) interview

---

Definitions:

Concentration Ratio

A measure of the market share held by the largest firms within an industry, used to determine the level of competition and market structure.

Price Wars

A competitive exchange among rival companies where prices are successively lowered to undercut competitors, often leading to reduced profit margins.

ATC Curve

Average Total Cost Curve, a graphic representation that shows the cost per unit of output produced.

Barriers to Entry

Factors that make it difficult for new firms to enter a market, such as high startup costs, stringent regulations, or strong competition from existing firms.