Brainstorming Is Especially Useful When a Problem-Solving Small Group Is

question 62

True/False

Brainstorming is especially useful when a problem-solving small group is trying to generate potential solutions.

Understand the concept of attitude objects and their role in consumer preferences.

Discuss the differences and similarities between common terms related to attitudes in everyday language and in consumer behavior research.

Examine the influence of cognitive and affective elements on attitude formation and change.

Grasp how marketers strategically position products using functional theory to meet consumer needs.

---

Definitions:

Reversible Figures

Visual illusions or images that can be perceived in more than one way, revealing cognitive processes involved in visual perception.

Figure and Ground

A principle in gestalt psychology that refers to the tendency of the perceptual system to simplify a scene into the main object that we focus on (figure) and everything else that forms the background (ground).

Gestalt Principle

A psychological theory suggesting that individuals perceive objects as whole systems rather than the sum of their parts.

Proximity

The state or condition of being close or near; in psychology, it often refers to how physically close people are to each other, which can influence relationships and social interactions.