As Your Textbook Explains, Perhaps No Speech Depends More on the Creative

question 60

Multiple Choice

As your textbook explains, perhaps no speech depends more on the creative and subtle use olanguage than does the

• A) commemorative speech.
• B) speech of presentation.
• C) persuasive speech.
• D) speech of introduction.
• E) informative speech.

Understand the similarities between public relations and public diplomacy.

Familiarize with awards that recognize the role of U.S. businesses in international corporate citizenship.

Understand theories related to the shaping of international public opinion.

Describe the relationship between U.S. public diplomacy and corporate social responsibility activities of ACE award-winning businesses.

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Definitions:

Atkinson-Shiffrin Model

A theory of human memory that proposes memory is composed of three main components: sensory memory, short-term memory, and long-term memory.

Stages Of Memory

The three primary stages through which information passes to be stored as long-term memory: encoding, storage, and retrieval.

Serial-Position Effect

The tendency of a person to recall the first and last items in a series best, and the middle items worst.

Recall

The ability to retrieve and reproduce information from memory that was previously learned or experienced.