Research Indicates That Listeners Are More Likely to Be Persuaded

question 93

True/False

Research indicates that listeners are more likely to be persuaded by evidence that is new to them than by facts and figures they already know.

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Definitions:

Escape Responding

A behavior modification strategy where the subject learns to avoid or escape an unpleasant stimulus.

Classical Conditioning

A process whereby education happens through the pairing of a naturally occurring stimulus with one that is environmental.

Positive Reinforcement

A process in behavior analysis in which a desirable stimulus is presented after a behavior, increasing the likelihood of the behavior being repeated.

Fixed-Interval

A type of reinforcement schedule in operant conditioning where the first response is rewarded only after a specified amount of time has elapsed.