According to Your Textbook, the Strongest Source Oemotional Appeal in Persuasive

question 166

Multiple Choice

According to your textbook, the strongest source oemotional appeal in persuasive speaking is

• A) the speaker's integrity and prestige.
• B) true-to-life supporting material.
• C) dramatic, emotionally charged language.
• D) the speaker's sincerity and conviction.
• E) vivid comparison and contrast.

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Definitions:

Situational Attribution

The process of attributing a person's behavior to external or situational factors.

Dispositional Attribution

A psychological concept suggesting that individuals attribute behavior to innate qualities of the person performing the action.

Central Route Persuasion

A method of persuasion that involves deeply processing the content of a message, leading to lasting attitude change.

Peripheral Route Persuasion

A method of persuasion that relies on cues outside of the message content itself, such as the attractiveness or credibility of the source.