As Your Textbook Explains, Iyou Want to Persuade a Skeptical

question 156

Multiple Choice

As your textbook explains, iyou want to persuade a skeptical audience, you need to

• A) organize the speech in Monroe's motivated sequence.
• B) urge the audience to take immediate action.
• C) circulate an audience-analysis questionnaire.
• D) answer the reasons for the audience's skepticism.
• E) focus your speech on questions of practicality.

---

Definitions:

Rationing Function

The ability of market prices to distribute scarce goods and services among consumers based on willingness and ability to pay.

Marginal Utility

Marginal utility is the additional satisfaction or benefit gained from consuming one more unit of a good or service, which tends to decrease as more units are consumed.

Individual Demand

This refers to the quantity of a good or service that a single consumer is willing and able to purchase at various prices, holding other factors constant.

Normal Good

A type of good for which demand increases when income increases, and falls when income decreases, but price remains constant.