Examlex
"To persuade my audience that birds evolved from dinosaurs" is a specific purpose statement for a persuasive speech on a question of
Idea Screening
The stage of new-product development in which the firm evaluates ideas to determine their fit within the new-product strategy.
Product Development
Product development is the complete process of bringing a new product or service to market, from idea conception, through design and manufacturing, to the final release and marketing.
New-Product Strategy Development
The stage of new-product development in which the company determines the direction it will take when it develops a new product.
Marketing Plan
An action-oriented document or playbook that guides the analysis, implementation, and control of the firm’s marketing strategy.
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