According to Your Textbook, What Four Steps Should Take in Your

question 17

Short Answer

According to your textbook, what four steps should take in your remarks iyou are called upon to make an impromptu response to a previous speaker:
A)
B)
C)
D)

• A)
• B)
• C)
• D)

Differentiate between gatekeeping, agenda setting, and framing, and understand their relevance in media relations.

Recognize the ethical considerations and challenges, including "pay for play," in global media relations.

Compare and contrast media relations strategies of significant political campaigns.

Identify challenges in global media relations and consider various impacting factors.

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Definitions:

Rose/Fell

Terms used to indicate an increase (rose) or a decrease (fell) in a numerical value or metric.

GDP

GDP measures the aggregate value of all goods and services made within the confines of a nation over a specified period.

Internally Generated Funds

Finance obtained from the business's own operations, not through borrowing or new equity.

Investment

The allocation of resources, such as capital, time, or effort, in expectation of generating future profit or income.