The Return on Investment Measure of Performance

question 28

Multiple Choice

The return on investment measure of performance:

• A)is never as important a measure of management effectiveness as the amount of net income.
• B)relates dividends paid to the entity's assets.
• C)is calculated using net income as the amount of return.
• D)is calculated by dividing average assets for a period by the amount of net income for the period.

Identify the differences between multidomestic, international, multinational, and transnational marketing strategies.

Recognize the significance of catering to local tastes and preferences in global markets.

Distinguish between global brands and their marketing approaches.

Acknowledge the role of cultural, legal, and economic factors in shaping international marketing strategies.

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Definitions:

Market Shares

The percentage of an industry's sales that a particular company controls, indicating the company's strength in the market.

Boston Consulting Group (BCG)

A global management consulting firm known for its business strategy expertise and the BCG Matrix, a tool for portfolio analysis.

Portfolio Analysis

A tool or method used by investors and organizations to assess the potential or performance of a set of investments or business units.

Growth-Market Share Matrix

A strategic tool used by companies to evaluate their product portfolios and decide on actions like investment, divestiture, or growth strategies, based on market growth rates and relative market share.