One Advantage to Choosing an Arbitrary or Fanciful Mark for Your

question 9

True/False

One advantage to choosing an arbitrary or fanciful mark for your goods or services, as opposed to descriptive or suggestive one, is that the mark will receive trademark protection from the moment it is used in commerce.

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Definitions:

Denotation

The literal, dictionary definition of a word, as opposed to its connotative or associated meanings.

Phonemes

The most basic sound elements in a language that differentiate one word from another.

Morphemes

The smallest grammatical units in a language that convey meaning; can be a word or a part of a word (like a prefix).

Unchangeable

Something that cannot be altered, modified, or affected by any means; immutable.