McDonald's "Golden Arches" Are an Example of Which Type of Mark

question 5

Multiple Choice

McDonald's "golden arches" are an example of which type of mark?

• A) Trademark.
• B) Service mark.
• C) Certification mark.
• D) Collective mark.

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Definitions:

Herfindahl Index

A measure of market concentration calculated by summing the squares of the market shares of all firms in the industry.

Herfindahl Index

A measure of market concentration to assess the level of competition within an industry, calculated by summing the squares of each company's market share.

Highly Elastic

Describes a situation where demand for a product is highly sensitive to changes in price, leading to significant changes in quantity demanded.

Highly Inelastic

A situation in which demand or supply changes very little in response to large changes in price, often applicable to essential or unique goods and services.