The Distinctive Shape of a Coca-Cola Bottle Would Be an Example

question 11

Multiple Choice

The distinctive shape of a Coca-Cola bottle would be an example of which of the following?

• A) Trade dress.
• B) Ornamentation.
• C) A service mark.
• D) A certification mark.

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Definitions:

Instrumental Support

Refers to the provision of tangible aid and services that directly assist a person in need.

Innovation

The introduction of new ideas, devices, or methods, often leading to improvements in processes, products, or technology.

Relative Advantage

The degree to which an innovation is perceived as better than the idea, program, or product it replaces.

Adopter

An individual or entity that starts using a new product, innovation, or technology.