MATCHING Choose the Item in Column 2 That Best Matches

question 32

Multiple Choice

MATCHING. Choose the item in column 2 that best matches each item in column 1.
Match the term with the correct description.
-Tourism policy

• A)The plans, strategy, and actions of a decision-making body calculated to achieve identified, specific goals related to tourism
• B)An international network of travel and tourism research and marketing professionals who advocate standards, quality research, and marketing information to the industry
• C)A tourism phenomenon that visitor demand is not spread evenly throughout the year
• D)An international organization that is made up of local convention and visitors bureaus
• E)The technologies that facilitate visitors experience of gaining access to and arriving in the United States
• F)A legal act that reduces physical barriers that inhibit or prevent the delivery of services to the traveling public with disabilities
• G)The nonprofit organizations that represent the common interests of a city or urban area in the solicitation and attraction of travelers and tourists
• H)The sustainable growth of tourism in economic, social, cultural and environmental areas
• I)A program that allows visitors to visit the United States without obtaining a visa
• J) A local organization that promotes tourism trade and development

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Definitions:

Advertising Campaign

An advertising campaign is a series of coordinated promotional efforts over a period, designed to achieve specific goals such as increasing brand awareness or sales.

Exchange

The process of giving one thing and receiving another in return, usually in the context of goods, services, or information.

Marketing

The process of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.

Popular Culture

Cultural patterns that are widespread within a population, often reflecting the current interests, preferences, and tastes of the general public.