MATCHING Choose the Item in Column 2 That Best Matches

question 18

Multiple Choice

MATCHING. Choose the item in column 2 that best matches each item in column 1.
Match the term with the correct description.
-Experiential marketing

• A)Activities aimed at creating positive image among tourists and the communities.
• B)A direct contact between the consumer and a sales representative from the tourism company.
• C)The marketing practice that purchases names of individuals or blanket certain zip codes and mails people interested in the tourism destination or service being offered
• D)The markets selected as the focus of marketing and sales effort.
• E)The strategic analysis of a business' strengths, weaknesses, opportunities and threats.
• F)The communicating about the product in different media, such as newspapers, TV, radio, magazines, and on the Internet.
• G)The technique to break a market into several homogeneous groups
• H)A marketing strategy that takes the essence of a product and amplifies it into a set of tangible, physical, interactive experiences that reinforce the offer.
• I)The unique elements that identify a product and set it apart from other products
• J) Factors that depict characteristics of market, such as gender, age, education, ethnicity and income, etc.

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Definitions:

Internet Users

Individuals who use the internet to access information, communicate, or engage in other activities online.

Mobile Device

Electronic gadgets that are portable, often capable of connecting to the internet and running applications, such as smartphones and tablets.

Social Media

Platforms and websites that facilitate interactive and social communication among users, enabling sharing of content and ideas.

Stakeholders

Individuals or groups with an interest in or affected by the outcomes of a particular project, decision, or strategy.