When a Company/business Develops Product and Service That They Think

question 23

Multiple Choice

When a company/business develops product and service that they think that customers would like and then sell it to them, the company/business is practicing the following philosophy:

• A) a differentiation orientation.
• B) a promotion orientation.
• C) a sales orientation.
• D) a positioning orientation.
• E) a marketing orientation.

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Definitions:

Critical

In context, refers to something of great importance or a situation/condition being especially significant or perilous.

Discourage

To dissuade or attempt to dissuade someone from doing something by instilling doubt or fear.

Networking

The activity of interacting with others to exchange information and develop professional or social contacts.

Peers

Individuals or entities that are at a similar level or position, often used in reference to colleagues or companies in the same industry.