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Tourism Entities Are Practicing Segmentation When They Develop a Profile

question 2

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Tourism entities are practicing segmentation when they develop a profile of consumers that are technology savvy-those who are regular users of PDAs, video games, the Internet, and social networking sites such as My Space.

Definitions:

Economic Profit

The distinction between the sum of all income and the total of all expenses, encompassing both direct and indirect costs.

Fixed Costs

Costs that do not vary with the level of production or sales, including expenses like rent and salaries.

Variable Costs

Costs that vary directly with the level of production or output, such as raw materials and labor expenses.

Exponentiation

A mathematical operation involving two numbers, the base and the exponent, indicating how many times the base is multiplied by itself.