When Developing a Brand and Its Visual Identity, All of the Following

question 22

Multiple Choice

When developing a brand and its visual identity, all of the following are true except:

• A) it should look good in color and black and white.
• B) it must be easy to remember.
• C) it must have a positive connotation.
• D) it should be usable, positive and inoffensive in only the major markets where it is to be used.

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Definitions:

Intelligence

The capacity for learning, understanding, reasoning, problem solving, and adapting to new situations.

Construct Validation

The strategy of establishing the validity of a measure by comparing it with a wide range of other measures.

Internal Validation

The process of seeking or achieving a sense of validation or approval from oneself rather than from external sources.

Experimental Method

A scientific approach used to test hypotheses under controlled conditions.