MATCHING Choose the Item in Column 2 That Best Matches

question 27

Multiple Choice

MATCHING. Choose the item in column 2 that best matches each item in column 1.
Match the term with the correct description.
-Direct mail

• A)Activities aimed at creating positive image among tourists and the communities.
• B)A direct contact between the consumer and a sales representative from the tourism company.
• C)The marketing practice that purchases names of individuals or blanket certain zip codes and mails people interested in the tourism destination or service being offered
• D)The markets selected as the focus of marketing and sales effort.
• E)The strategic analysis of a business' strengths, weaknesses, opportunities and threats.
• F)The communicating about the product in different media, such as newspapers, TV, radio, magazines, and on the Internet.
• G)The technique to break a market into several homogeneous groups
• H)A marketing strategy that takes the essence of a product and amplifies it into a set of tangible, physical, interactive experiences that reinforce the offer.
• I)The unique elements that identify a product and set it apart from other productsJ) Factors that depict characteristics of market, such as gender, age, education, ethnicity and income, etc.

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Definitions:

Organizational Strategies

Plans or approaches developed by businesses to achieve long-term goals and improve their position in the marketplace.

Multinational Corporation

A firm that has extensive involvement in international business, owning or controlling facilities in more than one country.

Aerospace Technologies

This encompasses the development and application of technologies for the design, manufacture, operation, and maintenance of vehicles operating in the aerospace environment.