MATCHING Choose the Item in Column 2 That Best Matches

question 7

Multiple Choice

MATCHING. Choose the item in column 2 that best matches each item in column 1.
Match the term with the correct description.
-Brand

• A)Activities aimed at creating positive image among tourists and the communities.
• B)A direct contact between the consumer and a sales representative from the tourism company.
• C)The marketing practice that purchases names of individuals or blanket certain zip codes and mails people interested in the tourism destination or service being offered
• D)The markets selected as the focus of marketing and sales effort.
• E)The strategic analysis of a business' strengths, weaknesses, opportunities and threats.
• F)The communicating about the product in different media, such as newspapers, TV, radio, magazines, and on the Internet.
• G)The technique to break a market into several homogeneous groups
• H)A marketing strategy that takes the essence of a product and amplifies it into a set of tangible, physical, interactive experiences that reinforce the offer.
• I)The unique elements that identify a product and set it apart from other productsJ) Factors that depict characteristics of market, such as gender, age, education, ethnicity and income, etc.

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Definitions:

Stereotyping

The oversimplified and generalized perception or judgment of a group of people based on common traits or attributes.

Psychological Contract

An unwritten agreement that reflects the mutual beliefs, perceptions, and informal obligations between an employer and its employees.

Exchange Of Values

The process where parties trade goods, services, or intangible benefits, each providing something of value to the other.

Psychological Contract

An unwritten agreement that sets out mutual expectations, obligations, and understanding between employer and employee beyond the formal contract of employment.