MATCHING Choose the Item in Column 2 That Best Matches

question 16

Multiple Choice

MATCHING. Choose the item in column 2 that best matches each item in column 1.
Match the term with the correct description.
-Advertising

• A)Activities aimed at creating positive image among tourists and the communities.
• B)A direct contact between the consumer and a sales representative from the tourism company.
• C)The marketing practice that purchases names of individuals or blanket certain zip codes and mails people interested in the tourism destination or service being offered
• D)The markets selected as the focus of marketing and sales effort.
• E)The strategic analysis of a business' strengths, weaknesses, opportunities and threats.
• F)The communicating about the product in different media, such as newspapers, TV, radio, magazines, and on the Internet.
• G)The technique to break a market into several homogeneous groups
• H)A marketing strategy that takes the essence of a product and amplifies it into a set of tangible, physical, interactive experiences that reinforce the offer.
• I)The unique elements that identify a product and set it apart from other productsJ) Factors that depict characteristics of market, such as gender, age, education, ethnicity and income, etc.

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Definitions:

Entity Theorist

A person who believes that personal attributes such as intelligence or talent are fixed traits rather than qualities that can be developed.

Traits

Enduring and distinct characteristics of an individual's personality that are consistent across different situations and time.

Abilities

A term for the various skills, talents, or competencies that an individual possesses, which may vary widely from person to person.

Reactance

A psychological response where individuals feel compelled to assert their freedom in reaction to perceived restrictions or coercion.