MATCHING Choose the Item in Column 2 That Best Matches

question 32

Multiple Choice

MATCHING. Choose the item in column 2 that best matches each item in column 1.
Match the term with the correct description.
-Market segmentation

• A)Activities aimed at creating positive image among tourists and the communities.
• B)A direct contact between the consumer and a sales representative from the tourism company.
• C)The marketing practice that purchases names of individuals or blanket certain zip codes and mails people interested in the tourism destination or service being offered
• D)The markets selected as the focus of marketing and sales effort.
• E)The strategic analysis of a business' strengths, weaknesses, opportunities and threats.
• F)The communicating about the product in different media, such as newspapers, TV, radio, magazines, and on the Internet.
• G)The technique to break a market into several homogeneous groups
• H)A marketing strategy that takes the essence of a product and amplifies it into a set of tangible, physical, interactive experiences that reinforce the offer.
• I)The unique elements that identify a product and set it apart from other productsJ) Factors that depict characteristics of market, such as gender, age, education, ethnicity and income, etc.

Identify various forms of prejudice and discrimination discussed in the chapter.

Understand the influence of developmental stages and cultural norms on individual sexuality and relationships.

Describe the components and variations of sexual orientation and gender identity.

Analyze the impact of social and personal factors on adolescent and young adult sexual behavior.

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Definitions:

Sample Size

The quantity of measurements or repetitions contained within a statistical sample.

Statistical Variation

The measure of how much data values in a statistical set differ from the average or mean value.

Profound Knowledge

Deep and comprehensive understanding in a particular field or subject, often driving innovative solutions or strategic insight.

Edwards Deming

An influential American engineer, statistician, and management consultant known for his work in quality management and improvement.