MATCHING Choose the Item in Column 2 That Best Matches

question 2

Multiple Choice

MATCHING. Choose the item in column 2 that best matches each item in column 1.
Match the term with the correct description.
-Target markets

• A)Activities aimed at creating positive image among tourists and the communities.
• B)A direct contact between the consumer and a sales representative from the tourism company.
• C)The marketing practice that purchases names of individuals or blanket certain zip codes and mails people interested in the tourism destination or service being offered
• D)The markets selected as the focus of marketing and sales effort.
• E)The strategic analysis of a business' strengths, weaknesses, opportunities and threats.
• F)The communicating about the product in different media, such as newspapers, TV, radio, magazines, and on the Internet.
• G)The technique to break a market into several homogeneous groups
• H)A marketing strategy that takes the essence of a product and amplifies it into a set of tangible, physical, interactive experiences that reinforce the offer.
• I)The unique elements that identify a product and set it apart from other productsJ) Factors that depict characteristics of market, such as gender, age, education, ethnicity and income, etc.

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Definitions:

June

The sixth month of the year in the Gregorian calendar, known for marking the beginning of summer in the Northern Hemisphere.

Labor Efficiency Variance

The difference between the actual labor hours worked and the standard labor hours expected for the level of production achieved, multiplied by the standard labor rate.

September

The Gregorian calendar's ninth month.

Materials Price Variance

Materials Price Variance is the difference between the actual cost of materials and the standard cost, indicating how much more or less was paid for materials than expected.