MATCHING Choose the Item in Column 2 That Best Matches

question 3

Multiple Choice

MATCHING. Choose the item in column 2 that best matches each item in column 1.
Match the term with the correct description.
-Public relations

• A)Activities aimed at creating positive image among tourists and the communities.
• B)A direct contact between the consumer and a sales representative from the tourism company.
• C)The marketing practice that purchases names of individuals or blanket certain zip codes and mails people interested in the tourism destination or service being offered
• D)The markets selected as the focus of marketing and sales effort.
• E)The strategic analysis of a business' strengths, weaknesses, opportunities and threats.
• F)The communicating about the product in different media, such as newspapers, TV, radio, magazines, and on the Internet.
• G)The technique to break a market into several homogeneous groups
• H)A marketing strategy that takes the essence of a product and amplifies it into a set of tangible, physical, interactive experiences that reinforce the offer.
• I)The unique elements that identify a product and set it apart from other products
• J) Factors that depict characteristics of market, such as gender, age, education, ethnicity and income, etc.

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Definitions:

Systems

Complex networks of interrelated components that work together to achieve some objective.

Kaizen Approach

A philosophy or practice focusing on continuous improvement in all aspects of life, particularly in business.

Operational Decisions

Decisions made in the day-to-day functioning of a company that are routine and aim to improve effectiveness and efficiency.

Radical Shifts

Significant changes that drastically alter the existing order, perceptions, or conditions in a given context, often leading to a new paradigm.