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Ceteris paribus is the same as rise / run.
PR Department
A division within an organization dedicated to managing the public image and relationships of the company with external stakeholders through media, communication strategies, and branding.
AVE
Stands for Advertising Value Equivalency, a metric used in public relations to measure the benefit of media coverage by equating it to the cost of equivalent paid advertising space.
Manufacturing Defect
A flaw or imperfection in a product that deviates from its intended design, which can affect its functionality or safety.
PR Team
A group of professionals specializing in public relations within an organization, responsible for managing the public image and communications.
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