Examlex
Ceteris paribus is the same as rise / run.
Strategic Alliance
Agreement between firms to cooperate in pursuit of a joint goal.
Joint Goal
A shared objective or aim pursued by two or more parties, typically in a collaborative or partnership context.
Joint Venture
A business arrangement in which two or more parties agree to pool their resources for the purpose of accomplishing a specific task or undertaking.
Complementary Resources
Assets or resources that when combined with existing company resources can lead to greater value creation or competitive advantage.
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