Examlex
Holding everything else constant, the U.S. real exchange with Australia will increase if inflation is higher in the United States than in Australia.
Retailer Branding
The process of creating a distinctive identity for a retailer to differentiate it from its competitors.
Multiproduct Branding
A branding strategy in which a company uses one name for all its products in a product class.
Multibranding
A branding strategy that involves giving each product a distinct name when each brand is intended for a different market segment.
Private Branding
A branding strategy used when a company manufactures products but sells them under the brand name of a wholesaler or retailer. Also called private labeling or reseller branding.
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