If I Worked in Purchasing in My Company, It Would

question 51

True/False

If I worked in purchasing in my company, it would be unethical for me to accept season tickets for my city's NBA team from the company that has supplied catering for the company's training sessions.

Recognize the role of self-consciousness and self-esteem in consumer behavior.

Identify the strategies consumers use for impression management.

Grasp the concept and implications of the extended self in consumer identity.

Understand the concept of the looking-glass self and its relevance in marketing.

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Definitions:

Organization's Value Systems

The core principles and ethical standards that guide the behavior, decisions, and practices within an organization.

Individual Character

The set of moral and mental qualities and beliefs that distinguishes one person from others, often influencing behavior and decision-making.

Personal Standards

The individual principles and criteria that guide behavior, performance, and the evaluation of oneself and others.

Self-Gratification

Seeking pleasure or satisfaction for oneself, often without regard for long-term consequences or ethical considerations.