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Managers Have Two Main Options in Adapting Products to National

question 85

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Managers have two main options in adapting products to national tastes: one is minimizing changes to preserve brand identities; the other is adapting any or all product components to maximize its local appeal.


Definitions:

Team Player

An individual who works well within a group, contributing effectively to achieve shared goals and objectives.

Emotional Support

Assistance provided by offering empathy, concern, affection, love, trust, acceptance, intimacy, encouragement, or caring.

Confidential Information

Sensitive data or knowledge that is shared under the expectation of privacy and non-disclosure.

Proactive Customer Service

A customer service approach focusing on anticipating and addressing customer needs before they arise.

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