Brand Personalities Based on Reliability, Intelligence and Success Such as IBM

question 12

Multiple Choice

Brand personalities based on reliability, intelligence and success such as IBM, Sony and the Financial Times are based on what major brand attribute:

• A) Excitement
• B) Sophistication
• C) Competence
• D) Sincerity

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Definitions:

Opponent-Process Theory

A psychological and neurological model that explains how the perception of colors is controlled by the operation of opposing neural systems.

Afterimages

Visual illusions that continue to appear in one's vision after the exposure to the original image has ceased.

Perceptual Adaptation

Perceptual adaptation is the ability of the brain to adjust to changes in sensory stimuli, enabling an individual to continue to function effectively in the environment despite alterations in perception.

Hue

Describes a color or shade, highlighting the aspect of color that is determined by the wavelength of light.