Which of the Following Is a True Statement About Advertising

question 8

Multiple Choice

Which of the following is a true statement about advertising strategy standardization:

• A) The availability of global media and advertising agencies have made standardization more difficult
• B) Many multi-country campaigns try to standardize the sales platform but allow local conditions dictate creative executions
• C) Many multi-market campaigns adapt sales platforms but insist on standardized creative executions
• D) Legal restrictions or local customs are not usually influential in forcing changes in advertising messages

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Definitions:

Across Cultures Competency

The ability to effectively operate and communicate in various cultural environments, respecting and understanding diverse perspectives.

Feng Shui

An ancient Chinese practice involving the arranging of living spaces or environments to create harmony and balance with the natural world.

State of Mind

The particular mental or emotional condition that someone is in at a specific time.

Maximize Profit

A strategy focusing on increasing the difference between the revenue generated and the costs incurred by a business.