Examlex
An advantage of global branding is that it takes full account of cultural differences among markets
Reward System
A group of neural structures responsible for pleasure, learning processes, and motivation.
Androgens
A group of hormones that play a role in male traits and reproductive activity; testosterone is the most well-known androgen.
Evolutionary Psychology
A theoretical approach in psychology that attempts to explain mental and psychological traits—such as memory, perception, or language—as adaptations, i.e., as the functional products of natural selection.
Maladaptive
Behaviors or thoughts that instead of helping, end up being harmful or obstructing one’s ability to adjust healthily to particular situations or environments.
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