Using Age, Gender, Income and Occupational Similarities to Segment Markets

question 121

Multiple Choice

Using age, gender, income and occupational similarities to segment markets is using:

• A) Psychographic/lifestyle criteria
• B) Demographic criteria
• C) Market-based criteria
• D) All of the above

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Definitions:

European Middle Class

A socio-economic group in Europe typically characterized by moderate wealth, educational attainment, and a degree of cultural influence.

Atlantic Slave Trade

The historical trade of African peoples, forcibly transported to the Americas as slaves by European traders from the 16th to the 19th centuries.

Portuguese

Relating to Portugal or its people, language, or culture, a Southern European country on the Iberian Peninsula.

African Captors

Describes individuals or groups in Africa involved in capturing people, often related to slave trade practices historically.