An International Firm Is Reformulating, Renaming and Repackaging Products from Multiple

question 74

Multiple Choice

An international firm is reformulating, renaming and repackaging products from multiple markets to build a global brand portfolio. The company is using what type of portfolio-building strategy:

• A) Geographic extensions
• B) New product development
• C) Buying and selling of brand businesses
• D) Consolidation from existing lines

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Definitions:

Ego-Defense Mechanism

Psychological strategies used unconsciously by individuals to protect themselves from anxiety and to manage emotional conflict.

Conversion

The act of changing something into a different form or state, often used in contexts like energy conversion or data format conversion.

Dissociation

A psychological condition where a person experiences a disconnection and lack of continuity between thoughts, memories, surroundings, actions, and identity.

Compensation

Remuneration and other benefits received in exchange for services rendered or as part of employment.