Brand Personalities Based on Reliability, Intelligence and Success Such as IBM

question 12

Multiple Choice

Brand personalities based on reliability, intelligence and success such as IBM, Sony and the Financial Times are based on what major brand attribute:

• A) Excitement
• B) Sophistication
• C) Competence
• D) Sincerity

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Definitions:

FOH Budget Variance

The difference between the budgeted factory overhead costs and the actual factory overhead incurred during a period.

Variable Manufacturing Overhead

Costs in manufacturing that vary with the level of production output, such as utilities or raw materials, excluding direct labor and materials.

Work in Process Inventories

Inventories that include all partially completed goods or materials that are in the process of being manufactured.

Standard Cost System

An accounting method that applies fixed costs for materials, labor, and overhead to goods produced based on standard prices and usage rates.