Which of the Following Is a True Statement About Advertising

question 8

Multiple Choice

Which of the following is a true statement about advertising strategy standardization:

• A) The availability of global media and advertising agencies have made standardization more difficult
• B) Many multi-country campaigns try to standardize the sales platform but allow local conditions dictate creative executions
• C) Many multi-market campaigns adapt sales platforms but insist on standardized creative executions
• D) Legal restrictions or local customs are not usually influential in forcing changes in advertising messages

---

Definitions:

Foregone Benefit

The lost potential gain from other alternatives when one alternative is chosen.

Alternative Cost

Also known as opportunity cost, it represents the benefit that is missed or given up when choosing one alternative over another.

Comparative Cost

Analyzing and comparing the costs of different business strategies or production methodologies to identify the most effective option.

Decision-Making Process

A series of steps a person or organization takes to come to a conclusion and take action, from identifying a problem to evaluating the outcomes of the chosen solution.