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When integrating functions after an acquisition, a key factors affecting potential synergies is product mix overlap
Revenue
The total amount of money generated by a company from its business activities, such as sales of goods or services, before any expenses are subtracted.
Price-Taker Market
A market situation where sellers or buyers have no influence on the price of a product or service, taking the market price as given.
Market Price
The current price at which a good or service can be bought or sold on the open market, determined by the forces of supply and demand.
Total Market
The entire demand for a certain product or service, inclusive of all segments and types of consumers within a market.
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