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A Large Consumer Products Firm Decides That a Third of Its

question 39

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A large consumer products firm decides that a third of its brands have few sales and no international potential and decides to sell or discontinue them as it prepares for a big international push. The company is:


Definitions:

Risk Taking

The act of engaging in behaviors or decisions that have the potential for negative consequences but are pursued for potential positive outcomes.

Need To Belong

An innate human desire to form and maintain strong, stable relationships with others.

Interpersonal Contact

Direct interaction between two or more individuals, involving communication or physical presence.

Relationships

Connections between individuals or groups characterized by emotional or social linkage, and interactions that can influence behavior and well-being.

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