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In assessing country subsidiaries in their regional contexts, above-average performers can be scrutinized for best practices transfers to under-performing subsidiaries
Psychographic Segmentation
Segmentation that divides markets using demographics, psychology, and personality traits.
Goods And Services
Physical items (goods) and intangible assistance (services) that fulfill the needs or wants of consumers.
Broad Segmentation Bases
General criteria used to categorize and define groups within a market, such as age, gender, income levels, or location.
Measurable
Capable of being measured or quantified, allowing for the assessment of performance against specific benchmarks or criteria.
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