Examlex
International planning involves assumptions and assessments about:
Five Forces Model
A model developed by Michael Porter that helps us understand the five competitive forces that determine the level of competition and profitability in an industry.
Competitive Forces
Refer to the various external factors that influence the level of competition in an industry, impacting how businesses operate and compete. This includes rivals, threat of new entrants, supplier power, buyer power, and threat of substitute products or services.
Rivals
Competitors within the same market who are vying for the same customers with similar products or services.
Buyers
Individuals or entities that purchase goods or services for personal use, resale, or production.
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