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Self-Concept Refers to What We Think About Ourselves,whereas Self-Esteem Refers

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Self-concept refers to what we think about ourselves,whereas self-esteem refers to how we feel about ourselves.


Definitions:

Heavy Users

Consumers who use or purchase a product or service much more frequently than average users.

VALS Framework

A psychographic segmentation tool used to categorize consumers into eight distinct types based on their lifestyles, attitudes, and values.

Psychographic Groups

Segmentation of the market based on the psychological characteristics of consumers, such as lifestyle, values, and beliefs.

Organizational Fit

The degree to which an individual's values, goals, and work style align with the culture and objectives of an organization.

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