The Most Significant Difference in the AISs of Retail Organizations

question 17

Multiple Choice

The most significant difference in the AISs of retail organizations versus other vertical market organizations is the:

• A)Sophistication of the systems used
• B)Type of training programs available to employees
• C)Point-of-sale data capture
• D)Structure of information that the system provides to managers

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Definitions:

Brand Extension

A strategy where a firm uses an existing brand name to introduce a new product or service category to the market.

Line Extension

A marketing strategy where a company introduces additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes.

Homemade Soda

Soda made at home using ingredients and methods that allow customization and control over the final taste.

Family Brand

A marketing strategy in which a range of products is marketed under a single brand name, aiming to capture consumer trust and loyalty.