If a Company Wants to Launch a Technical Product in a New

question 68

Multiple Choice

If a company wants to launch a technical product in a new target country, why would they choose a home-country national to run the project?

• A)The home-country national will have a better understanding of the local market.
• B)Headquarters in the home country may want to control all strategic decisions.
• C)The home-country national will have a fresh outlook on the national identity of the host country.
• D)The host country may have a wealth of technical employees, but they may need close supervision.
• E)The employees are already at the work site even though they are not citizens in the target country.

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