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MATCHING KEY TERMS AND DEFINITIONS

question 38

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MATCHING KEY TERMS AND DEFINITIONS
-An advertisement that does not identify the advertising organization.


Definitions:

Triangular Model

A theory in psychology, often referring to the Triangular Theory of Love, which describes love in terms of three components: intimacy, passion, and commitment.

Self-Expansion Theory

A psychological theory proposing that individuals have a fundamental motivation to enhance their efficacy through relationships and experiences, leading to personal growth.

Assortative Mating

The idea that people are attracted to others who are similar to them in some kind of social hierarchy.

Equity Theory

The idea that people are motivated to maintain a sense of fairness or equity, whereby both partners feel that the proportion of outcomes (rewards) to inputs (costs) that each receives is roughly equal.

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